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Case Studies

Case Studies

The HealthCentral Network has a commitment to our advertisers to develop programs that can:

create buzz and generate awareness
maximize click-throughs
increase conversion rates
lift sales

These are just some recent examples of the successful advertising solutions we have developed for our clients.

HOSPITAL CHAIN MAXIMIZES CONVERSIONS

A multi-facility hospital chain ran a click-to-chat feature as part of a
Custom Engagement Center:

The click-to-chat achieved a 5.8% conversion rate
The advertiser has renewed the program twice

SWEEPSTAKES PARTNERSHIP MAKES EVERYONE A WINNER

THCN co-sponsored a month-long sweepstakes in cooperation with a major
non-profit organization on ChronPainConnection.com that resulted in:

unique visitors up 23% versus prior month
page views up over 33%
20% increase in repeat visits

ALZHEIMER'S DRUG BUILDS AWARENESS

A co-sponsored landing page within a Custom Engagement Center for a
leading Alzheimer's Drug:

over-delivered guaranteed visitors by +10%
average time spent almost 5 minutes

PHARMACEUTICAL COMPANY CONVERTS VISITORS

A THCN designed consumer, self-assessment tool for a leading pharmaceutical company delivered:

3% conversion rate on unique visitors to the center where the tool lived
3,500 targeted acquisitions delivered
10% click-through on the home page promotion placement

DIABETES AWARENESS MEANS DOWNLOADS UP

In support of National Diabetes Month, a diabetes products company looked to help consumers improve the quality of their lives by offering a free diet/exercise booklet resulting in:

traffic increased 35% in first month
2,000+ downloads of the booklet which required registration

Find consumers for whom your message is relevant. Manage to reach them when they are most receptive to your message. Connect with THCN at 212.213.9200.

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