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AdSafe™

ANXIOUS ABOUT ADVERTISING IN
USER-GENERATED CONTENT?

Pharmaceutical marketers recognize the value of engaging in conversations with the powerful online communities that form as a result of a common health condition. But they worry about how to handle adverse reaction comments that may crop up in these user-generated conversations.

That's why THCN developed AdSafe™, our exclusive screening technology that monitors THCN’s family of SharePosts and removes any advertisement that contains content that may raise legal or regulatory concerns for pharmaceutical manufacturers.

WE MAKE IT SAFE

Display ads in community pages only if the content does not contain
words that create regulatory or branding concerns
Create a custom “watch list” of brand names so that all community
content will be pre-screened, e.g. ads will only appear with
appropriate content
Option to receive an email alert whenever their brands are discussed

Find consumers for whom your message is relevant. Manage to reach them when they are most receptive to your message. Connect with THCN at 212.213.9200.

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